Cold email from your Google account
Turn your prospect list into personalized outreach. Send through Gmail or Google Workspace, set your pace, and follow up from the same account.
Free plan: up to 50 emails/day. Google limits apply.
How it works
From prospect list to first cold email
- 1
Connect Google and add your prospects
Sign in with your Gmail or Google Workspace account. Upload a CSV or Excel file, choose saved contacts, paste addresses, or connect a Google Sheet.
- 2
Write an email for each prospect
Use contact fields to personalize the subject and message. Preview the results and send yourself a test before you launch.
- 3
Set your pace and follow up
Send now, or use a paid plan to schedule and space out emails. Professional adds follow-up sequences that use engagement conditions and skip detected replies.
Your cold email workflow
A prospect list, a personal message, a clear next step
Turn prospect details into relevant emails
Bring names, companies and other useful details from a file, a contact list or Google Sheets. Merge them into your subject and message without rewriting every email.
| First name | Campaign status | |
|---|---|---|
| Anna | anna@acme.com | Replied |
| Marco | marco@northwind.io | Clicked |
| Sofia | sofia@globex.co | Opened |
| David | david@initech.com | Sent |
Illustrative campaign data
See what happened after you sent
Review recorded opens and, on paid plans, clicks, replies and bounces. Reply and bounce checks update periodically, giving you campaign signals to use alongside the conversations in Gmail.
Illustrative campaign data
Follow up with a reason
On Professional, add follow-up steps and choose who should receive them based on opens or clicks. Steps can skip detected replies, bounces and opt-outs instead of treating every prospect the same.
Cold email features
The controls behind your outreach
Send from your own Google account
Connect Gmail or Google Workspace and send campaigns through your account. Start with up to 50 emails a day on Free; paid plans raise the product limit, subject to Google restrictions.
Personalize the subject and message
Use fields such as first name, company or role to make each email relevant. Preview the merged copy, use your own HTML, and test it in your inbox before sending.
Use the prospect list you already have
Upload CSV or Excel files, use saved contacts, paste addresses, or read a Google Sheet. Keep reusable lists in the app and honor recorded unsubscribes and blocked contacts.
Choose when and how quickly to send
Paid plans add scheduling and fixed or random pauses between emails. Professional adds Autopilot with sending days, time windows and a daily cap.
Build a follow-up sequence
Professional lets you add up to five follow-up steps. Choose open or click conditions and skip detected replies, bounces and opt-outs when each step starts.
Check your setup before outreach
Review message warnings before sending. Professional adds recipient checks, optional mailbox warm-up and domain tools to help you spot issues before a campaign.
Google Sheets is optional
Start in the web app with a file, saved contacts or pasted addresses. The Sheets add-on is another way to work.
Replies stay in Gmail
Read and answer conversations in Gmail. Paid campaign reporting records detected replies and bounces as checks run.
No sending server to configure
Connect Gmail or Google Workspace with Google sign-in. Normal campaigns need no separate SMTP server or password.
Plans and limits
Start free. Add the controls you need.
Free
50 emails / day
- Up to 50 emails per day
- Unlimited campaigns within your daily quota
- Open tracking
- 3 saved templates and 1 contact list
- Unsubscribe management
- Personalization with merge fields
- 3-day campaign history
Personal
250 emails / day
- Up to 250 emails per day
- Everything in Free
- Email scheduling
- Click tracking
- Unlimited templates and contact lists
- Remove the product footer from your emails
- Unlimited campaign history
- Fixed or random pauses between emails
- Account analytics: opens, clicks and top links
- Recipient activity feed
- Push notifications
- Team seats
- Shared team templates
- Priority support
Professional
Professional1500 emails / day
- Up to 1,500 emails per day on Workspace; 500 on consumer Gmail
- Everything in Personal
- Autopilot sending days, windows and caps
- Google Forms autoresponder
- Up to 5 follow-up steps
- Optional mailbox warm-up; separate setup required
- Recipient address checks
- Deliverability hub
- API keys and webhooks
- AI personalization from your contact fields
- Team analytics
- A/B subject-line tests
- Premium support
Professional allows up to 1,500 emails/day on Google Workspace or 500 on consumer Gmail. Google may apply lower limits to your account.
Cold email FAQ
Before you start your outreach
Do I need Google Sheets to send cold emails?
No. You can use Marketing Email in your browser with a CSV or Excel upload, saved contacts, or pasted email addresses. Google Sheets and the add-on are optional sources for your campaign.
Does it send from my Gmail account?
Yes. Sign in with a Gmail or Google Workspace account and grant the access needed to send. Marketing Email uses the Gmail API for campaigns, so normal sending does not require an SMTP password. Optional mailbox warm-up has a separate Google App Password setup.
How many cold emails can I send?
Free allows up to 50 emails per day. Personal allows up to 250. Professional allows up to 1,500 on Google Workspace or 500 on consumer Gmail. These are product ceilings, not recommended starting volumes or a promise that Google will permit every send. Google restrictions and your account quota still apply.
Can follow-ups stop when someone replies?
Professional follow-up steps are set to skip detected replies, bounces and opt-outs. Reply detection needs Gmail metadata permission and successful checks; missing access or failed lookups can prevent detection. You can also choose conditions based on recorded opens and clicks.
Why send cold email through a Google account?
Marketing Email uses the Gmail API to send from your Gmail or Google Workspace address, and replies arrive in Gmail. Keep your familiar account while adding personalization, sending controls and follow-ups. Authentication, sender reputation and recipient relevance affect placement; sending through Google does not guarantee that a message will reach the inbox.
What data does Marketing Email process?
Marketing Email processes account information, contacts, message content and campaign activity to provide the features you select. Data may be stored in our processing backend and shared with service providers and authorized AI clients. See our privacy policy at https://marketing.email/privacy-policy. For privacy requests, contact contact@merge.email.
Do I need an AI agent or a paid plan to get started?
Neither is required. Free supports immediate sends with merge fields and open tracking. Paid plans add scheduling, click tracking and other controls; Professional adds sequences, Autopilot and AI personalization. Connecting an AI agent is optional, and the same plan limits apply.
Start your next cold email campaign
Connect your Google account, add a relevant prospect list, and preview your first message. Start with the Free plan and its daily sending limit.
